Darina Odetta, a creative director based in Berlin → Working across campaigns, brands, talent & cultural projects → Focused on narrative development, creative direction & production → Helping brands and talent become visible, sharpen their identity and create scroll-stopping, high-quality campaigns → Building my own practice between projects — scanning Berlin, printing fabric, making a collection from the city's texture.

Darina Odetta

What are you looking for?

Creative Direction Campaign Production, Brand Strategy, Talent Strategy, Event Production Artistic Practice Textile, Fashion, Installation
Creative Direction

ROLE: Creative Director
BASE: Berlin
OPEN: Brands, Talents

Brands and talent come to me when they want to create content that is scroll-stoppable, but high-quality. I work across creative direction, campaigns and production — from the first idea to the final frame. My job is to find what makes you visually distinct and build everything around that — so the right people notice, and the right people stay.

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Creative Direction

Together we shape a visual world that is entirely yours — coherent, culturally sharp, and built to last beyond one campaign.

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Brand Strategy

Together we build your full identity system — from positioning and visual language to a complete communication strategy across every platform. We map your competitors, define what makes you distinct, and create every layer from brand-owned content to social-first formats and ads. You end up with a clear map — whether you're launching a campaign, launching a brand, or redefining who you are.

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Talent Strategy

Together we define your visual identity and make it repeatable. That means a content catalogue, a set of recurring visual codes — specific pieces, objects, aesthetics that appear again and again until people associate them instantly with you. You stop looking like everyone else, start looking like yourself, and build your community that was always meant to find you.

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Campaign Development

Together we take your idea from script to screen — campaigns built for digital that actually make people stop, watch and remember you.

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Production

From guest list to final frame. I handle the full production of shoots, events and launches — so you can show up and be present while everything around you runs exactly as it should.

Work

Selected projects, available on request.

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Let's talk.

I'm always open to new projects, collaborations and conversations.

Book a free 30 min consultation

Artistic Practice

MEDIUM: Textile, Fashion, Installation
BASE: Berlin
OPEN: Exhibitions, Residencies

Berliney Studio
01 —Berliney Studio, 2026

I scan cities because it forces you to actually look. Not photograph and move on — stop, press the scanner to the wall, and stay with it. I've been working with textiles since I made my first fashion collection by hand. My practice takes the visual texture of Berlin — walls, surfaces, the city's specific kind of ugly-beautiful — and translates it into silk screen printed fabric.

Featured Project
Berliney Studio
Ongoing  ·  2026

I scan the city instead of photographing it. The scanner forces you to stop, press it against the wall, and stay with the surface for a moment. What comes out is something between a document and an image — the texture of Berlin, captured close enough to feel it.

The scans become silk screen prints. The prints become fabric. The fabric becomes something you can wear and keep with you.

Berlin you can wear at all times.

Scanning Silk Screen Textile Berlin

Selected Works

01 Berliney Studio Textile 2026 02 The Great Far Away Fashion 2024 03 The Loop Installation 2025 04 4th Skin Video 2023
Let's talk.

I'm always open to new projects, collaborations and conversations.

Book a free 30 min consultation